How can Purolator leverage social media and other communication platforms to build the company’s reputation as a Canadian innovator and customer-centric brand?

Marketing, Consulting, Social Media
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The Challenge

Purolator is looking for the help of Canadian College & University students and recent grads to help us solve a real business challenge! Purolator will be giving out a total of $5,000 in cash prizes to the three best submissions. Additionally, one of the three winners will be eligible for a paid internship with Purolator’s Marketing or Corporate Strategy team!

The Question

How can Purolator leverage social media and other communication platforms to build the company’s reputation as a Canadian innovator and customer-centric brand?

For background information, Purolator’s vision is to be the leading provider of integrated B2B transportation and logistics solutions within, to and from Canada, valued for our innovative solutions, recognized for our superior network and preferred for our exceptional customer service.

Purolator is also committed to contributing to the well-being of the communities it serves and where more than 12,000 of its teammates live, work and play. We have built one of Canada’s most extensive transportation and logistics networks and supporting infrastructure, with more facilities in more regional centres than any other freight and parcel solutions provider in Canada.

Click on "Accept Challenge" for next steps as well as a sample template for completing this Challenge.