If you had the chance to create a National Marketing and Promotions Strategy for the re-brand of TalentEgg, what would your creative vision and strategy be and how would you execute it?

Marketing, Branding
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TalentEgg Challenge (the “Challenge”)

Official Challenge Rules (the “Rules”)

The Challenge is subject to all applicable federal, provincial, and municipal laws.

Void where prohibited.


Challenge Sponsor: The Challenge is sponsored by TalentEgg Inc. (“TalentEgg” or the “Challenge Sponsor”).

This Challenge will be run in accordance with these Rules, subject to amendment by the Challenge Sponsor. Participants must comply with these Rules, and, by participating in the Challenge, will be deemed to have received and understood the Rules.

Challenge Period: The Challenge starts at 9:00 AM EST on April 6, 2018 and continues until 11:59 PM EST on June 10, 2018 (the “Challenge Period”).

Eligibility: The Challenge is only open to legal residents of Canada who, at the time of participation in the Challenge, have reached the age of majority in their Province or Territory of residence. Employees, representatives, dealers and agents of the Challenge Sponsor, and their respective parent and affiliated companies, Challenge suppliers and judges, and immediate family members of any such person (regardless of where they live) or those with whom any such persons are domiciled are not eligible to participate in the Challenge. Participation is limited to individuals only; commercial enterprises and business entities are not eligible to participate in the Challenge.

How to Participate: No purchase necessary. To participate, visit https://talentegg.ca/challenges, create an account and/or login using your TalentEgg username and password.  Go to https://challenges.talentegg.ca/talentegg-2018-challenge during the Challenge Period, read the challenge summary and click on “Accept Challenge”, complete the submission form including your contact details, and click on “Submit” (each a “Submission”). Participants will then be prompted to upload their Submission to the Submission Platform via TalentEgg’s Video platform, where they will complete the Submission, including uploading required contest documents and/or graphic or video files. All Submissions become the property of the Challenge Sponsor will not be returned. Limit of one (1) Submission into the Challenge per person or group.  Participants who are chosen as semi-finalists will be invited to take part in a two way live interview with Sponsor’s representatives. Upon completion of the two way interviews, three Finalists will be chosen to participate in a 20 minute live video panel interview with judges comprised of HR and Marketing Professionals. The Challenge winner will be chosen by a vote of the Judges and will receive an offer of a paid internship or contract position with TalentEgg, the duration and timing of which shall be determined between the Sponsor and the winner(s).

Submission Conditions: The Challenge Sponsor may, in its/their sole discretion, elect to use, in whole or in part, any Challenge Submissions for its own future advertising and/or promotional activities, without notice or compensation and any participant submitting such materials forfeits any further copyright or similar claims to same, and waives any and all moral rights thereto. Submission materials include, but are not limited to, photos, essays, videos, graphic art, compilations, etc. as applicable. Each participant warrants to the Challenge Sponsor and its parent and affiliate companies that his/her submission materials do not contravene or infringe on anyone else’s copyright or other intellectual property. Submission materials must not:

  • contain/reference (as applicable) any minors without the express prior written permission of the minor’s parent or legal guardian;

  • contain defamatory words/statements (including words or symbols that are widely considered offensive to individuals of a certain race, ethnicity, religion, sexual orientation, or socioeconomic group);

  • threaten any person, place, business, or group;

  • disparage persons or organizations associated with the Challenge Sponsor or TalentEgg;

  • invade privacy or other rights of any person, firm, or entity;

  • contain/reference (as applicable) material that is in any way unlawful, in violation of or contrary to all applicable federal, provincial or municipal laws and regulations where the Submission is created;

  • contain/reference (as applicable) material that is inappropriate, indecent (including but not limited to nudity or pornography), profane, obscene, hateful, tortuous, slanderous or libelous; and

  • contain/reference (as applicable) any persons or organizations without their prior express written permission (collectively the “Submission Conditions”).

Where applicable, the Submission materials must be created in a safe and lawful manner. The Challenge Sponsor reserves the right, in its sole discretion, to (a) revise Submission materials, or request a participant to revise and resubmit the Submission materials in order to make such Submission materials compliant with these Submission Conditions, (b) remove any Submission materials which are deemed inappropriate according to the Challenge Sponsor; and (c) disqualify any individual who is found: (i) to be tampering with the submission process or the operation of the Challenge; (ii) to be acting in violation of the Rules; or (iii) to be acting in an unethical, un-sportsmanlike or disruptive manner; (iv) to be in violation of any of the Submission Conditions specified above; or (iv) to be engaging in any other offensive conduct that jeopardizes the integrity and/or administration of the Challenge, which shall be determined at the Challenge Sponsor’s sole discretion.

Prior to submitting/posting any Submission materials that depict a person who is under the age of majority in his/her Province or Territory of residence, express prior written permission from the minor’s parent or legal guardian must be obtained by a participant.

Prize: There is one (1) prize available to be won in in Canada consisting of a First Place Prize – $1000 and a paid Internship position or Contract Position with TalentEgg, depending on the winner’s selection at a time and for a duration to be determined between the parties, but for no less that 90 days (3 months).

To be eligible to be awarded the First Place Prize, the participant (in addition to meeting the eligibility requirements outlined in these Rules), be 18 years of age or older, be fluent in English, be eligible for employment in Canada. The Challenge Sponsor will not be held to award more prizes than as set out in these Rules, but may award more. The actual number of prizes awarded will be based on the number of eligible Submissions received.

Winner Determination:

On June 11th, 2018 (the “Judging Period”), TalentEgg will evaluate all eligible Submissions against the weighted criteria below to determine the finalists. The Finalists Submissions will then be evaluated by a panel of judges, to be chosen by the sole discretion of the Challenge Sponsor, against the weighted criteria below to determine the subsequent winner of the First Place Prize.


(Please note: each field will be weighted equally)

  • Research (25%)

  • Innovation (25%)

  • Feasibility (25%)

  • Presentation (25%)

Each Submission will be given a score (the “Score”) out of 100 by TalentEgg to determine the Finalists. The Finalists Submissions will also be given a score (the “Final Score”) out of 100 by the panel of judges. In the event there is a tie between two or more Submissions, the Submission (from amongst all such tied Submissions) with the highest score under Criteria 1 will be given priority. In the event there is still a tie between two or more Submissions based on the score for Criteria 1, the Submission (from amongst all such tied Submissions) with the highest score under Criteria 2 will be given priority. In the event there is still a tie between two or more Submissions based on the score for Criteria 2, the Submission (from amongst all such tied Submissions) with the highest score under Criteria 3 will be given priority. The participant with the highest Final Score will be eligible to win the First Place Prize

The odds of being selected as a winner depend on the number and calibre of eligible Submissions received during the Challenge Period and the ability of a Submission to satisfy the judging criteria outlined above.

Prize Substitution: Any prize is non-exchangeable, non-transferable, non-refundable, has no cash-surrender value, and must be accepted as awarded with no substitutions. The Challenge Sponsor reserves the right, in its sole discretion, to substitute and/or modify any prize with (a) prize(s) of equal or greater value for any reason.

Winner Conditions: To be declared a winner, a selected participant must first: (i) have complied with, be in compliance with, and continue to comply with the Rules; (ii) sign and return a publicity release; (iii) sign and return a Declaration and Release form within a specified period of time. In addition, the winner of the First Place Prize must be able to commit to and agree with all terms and conditions associated with the TalentEgg Inc. employment agreement, as determined in the sole discretion of TalentEgg Inc.

Tampering: All Submissions that are incomplete, illegible, damaged, irregular, unoriginal, copied, plagiarized, have been submitted through illicit means, or do not conform to or satisfy any condition of the Rules may be disqualified by the Challenge Sponsor. The Challenge Sponsor takes no responsibility for lost, stolen, delayed, damaged, misdirected, late or destroyed Submissions, typographical or other production errors, or any errors or omissions in printing or advertising related to this Challenge. Any attempt by any participant to obtain more than the stated maximum number of Submissions by using multiple/different names, email addresses, identities, registrations and logins, or any other methods will void that person’s Submission(s) and eligibility to win a prize and that participant will be disqualified from the Challenge and, at the sole discretion of the Challenge Sponsor, any of the Challenge Sponsor’s other promotions. Any use of robotic, repetitive, automatic, programmed or similar submission methods or agents (including, but not limited to, challenge submission services) will void all Submissions from that participant and result in disqualification.

The Challenge Sponsor assumes no responsibility for failure of the internet or the website during the Challenge, for any problems or technical malfunction of any telephone network or lines, computer on-line systems, servers, access providers, computer equipment, software, failure of any email or traffic congestion on the internet or at any website, or any combination thereof including any injury or damage to a participant’s or any other person’s computer related to or resulting from playing or downloading any material in the promotion. Any attempt to deliberately damage any website or to undermine the legitimate operation of this Challenge is a violation of criminal and civil laws. Should such an attempt be made, the Challenge Sponsor reserves the right to seek remedies and damages to the fullest extent permitted by law, including criminal prosecution.  

Modification/Termination: Subject to applicable law, the Challenge Sponsor reserves the right, in their sole discretion and without liability, to terminate or suspend the Challenge in whole or in part, or modify the Rules of the Challenge at any time without notice if fraud, technical failures including any network server or hardware failure, viruses, bugs, errors in programming, or communications or any other errors or other causes beyond the control of the Challenge Sponsor that corrupts the administration, integrity or security of the Challenge or if any other factor interferes with the conduct of this Challenge as contemplated by these Rules, or for any other reason at the sole discretion of the Challenge Sponsor. In such event, the Challenge Sponsor may, in its sole discretion, choose to select (a) winner(s) via random drawing from among all eligible Submissions received up until the time of cancellation, termination, modification, or suspension.

Privacy: TalentEgg is collecting personal data about participants for the purpose of administering this Challenge and, if a participant should so elect, to communicate with participants about the TalentEgg’s products/services/offers. Participants not wishing to receive any other informational or marketing communications from TalentEgg should so indicate when they participate in the Challenge. Please see the Privacy Policies for TalentEgg at https://challenges.talentegg.ca/privacy for information on the policy towards maintaining the privacy and security of user information.

Data will be used by TalentEgg for recruiting and/or marketing purposes.

Publicity: By accepting a prize, the winner agrees that the Challenge Sponsor and its respective designees may use his/her name, photographs, videos, likenesses, city of residence, biographical information, Submission, prize information and/or statements about this Challenge for advertising and/or publicity purposes in any and all media (now or hereafter known) throughout the world, in perpetuity without compensation, notification, or permission, unless otherwise prohibited by law.

Release and Liability: By participating in this Challenge, participants forever release and hold harmless the Challenge Sponsor and TalentEgg, their respective advertising and promotional agencies, their affiliates and respective directors, officers, owners, partners, employees, agents, dealers, representatives, successors and assigns from any and all damages, injuries, death, loss, or liability to person or property, due in whole or in part, directly or indirectly, by reason of participating in the Challenge, the acceptance, possession, use or misuse of any prize, or while preparing for and/or participating in any Challenge and/or prize-related activity.

Construction: All issues and questions concerning the construction, validity, interpretation and enforceability of these Rules, or the rights and obligations of participants and the Challenge Sponsor in connection with the Challenge, shall be governed by, and construed in accordance with, the laws of the Province of Ontario without giving effect to its conflict of law rules and provisions. All participants consent to the jurisdiction and venue of the Province of Ontario. All participants expressly agree that the Ontario courts shall have sole jurisdiction over any dispute or litigation arising from or relating to this Challenge and agree to submit to the laws of and the jurisdiction of the federal courts of Canada and provincial courts of the Province of Ontario, and hereby waive the jurisdiction of any other court that now or in the future could be considered competent for any reason. The venue shall only be Toronto, Ontario.

The invalidity or unenforceability of any provision of these Rules shall not affect the validity or enforceability of any other provision.  If any provision is determined to be invalid or otherwise unenforceable, these Rules shall be construed in accordance with their terms as if the invalid or unenforceable provision was not contained therein.