If you had the chance to create a National Marketing and Promotions Strategy for the re-brand of TalentEgg, what would your creative vision and strategy be and how would you execute it?

Marketing, Branding
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Submissions now open. Last day to submit is Sunday, June 10th, 2018 at 11:59pm EST

Happy Birthday TalentEgg
TalentEgg is turning 10 and we have an egg-citing Challenge for you!

Create a marketing and promotions strategy for our 10 year anniversary re-branding and you could win $1000, plus a Paid Internship OR Contract Position with us!

Your participation in a TalentEgg Challenge looks egg-ceptional on your resume, will help you gain experience, and build your portfolio! Application submissions are open until June 10th, 2018.

Not only will participants gain experience and boost their portfolio, but finalists will have submission materials be evaluated by industry leading HR and Marketing professionals, be celebrated on our Blog (The Incubator), be featured in our 2018 Guide to Canadian Campus Recruitment and gain exposure to top Canadian employers

Key Dates
  • June 10th, 2018 at 11:59 P.M. (EST) - Submissions Due
  • June 11th, 2018 - Finalist Announced
  • June 11th, 2018 - Finalist Panel Interviews Begin!
The Process

This challenge is unique as it utilizes our brand new video platform! Finalists will also have the opportunity to participate in a LIVE interview with a judging panel of HR and Marketing guru’s from Top Canadian Employers on our new platform! Follow the steps below to complete this challenge!

  • Click “Register for this challenge”
  • Read and complete the Key Deliverables
  • Click “Submit Your Idea”. Be sure to watch the introduction video! Begin your submission by selecting the “Start Submission” button.
  • Upload your key deliverables and work samples directly onto the video submision platform
  • Answer the 3 questions on our video platform to add to your final submission.
  • Follow us on Social Media to stay up to date for finalist announcements!
The Question
The Question
Key Considerations
  • You must use our branding colours of pink, white, and black and our Cracked Egg Logo. (Pink Code #EE468D)
  • Keep in mind our target audience (Students and Recent grads ages 18 - 24, Early Career Professionals ages 25 - 32)
  • Focus on innovation and the latest most popular platforms and media to reach our audience.
Talentegg Logo Talentegg Cracked Logo
Key Deliverables

Marketing & Promotion Strategic Plan

1. Provide a detailed Strategic Plan using data from yourself and representatives of our target audience.The Plan should assess the strengths of and our opportunities to strengthen:

  • Our website
  • Content
  • Brand
  • Social media platforms

2. Include a new initiative you think TalentEgg would benefit from that we haven’t explored. It can be a service to students/grads, a new technology, a new social media platform - the choice is yours!

Creative Vision

1. Create a new TalentEgg slogan for students and recent grads AND early career professionals.

2. Give us your creative vision and samples of the graphic designs and/or video for:

  • Brand Logo

3. And give us your best egg-pun!

Prepare for Your Video Pitch

As part of the submission process, you will need to answer the following questions on our video platform.

Question 1: Give us an overall 3 minute pitch on your National Marketing and Promotions Business Plan

Question 2: Tell us what you feel is the most important aspect of your marketing strategy and creative vision and why?

Question 3: What element of your plan are you most egg-cited about and why did you decide to complete this TalentEgg Challenge?

Tips for success: Rehearse ahead of time - you’ll have unlimited tries on the actual platform, but it doesn’t hurt to get comfortable in front of the camera!! Treat this video as if you were delivering this pitch to us in person!

TalentEgg logo

TalentEgg.ca is Canada’s most popular job site and online career resource for students and recent graduates.

Since 2008, TalentEgg has helped millions of students and recent grads hatch their careers, and worked with hundreds of Canadian employers to successfully attract top Gen Y talent to join their organizations.

You'll find meaningful, career-launching jobs from top employers in Canada on TalentEgg, of course. But you'll also find thousands of free career resources created specifically with students and recent grads in mind, as well as an active and diverse community of people who are passionate about improving youth employment in Canada, including employers, career centres, educators, parents, and students and recent graduates themselves.

Whether you're looking for a job, trying to figure out how to prepare for a job interview or hoping to ask an employer important questions that will help you with your career, you can find it all on TalentEgg.


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